To maximize the social media hype ahead of Star Wars: The Last Jedi, we bought
a selection of influencers actual stars of their own. Then we paired them off against
one another in a loudly hashtagged battle, with the victor winning tickets for their
fans to the premiere. The results? 60% engagement from the (unpaid!) influencers;
epic reach; and a ROI of about 1300%. Cheeky it was. Effective it was.
