S1NGLES x Oceana

To show the problem of single-use plastic bottles, we partnered with Oceana and
Heidi Montag, to launch a fake product with the same stupid premise: S1NGLES,
the world’s first single-use jeans. This stunt campaign was a petition to call out
the growing issue with single use plastic bottles.

Launch Phase

Launch Phase S1NGLES Social Posts

LAUNCH PHASE HEIDI MONTAG STORIES

Launch Phase S1NGLES Website

Reveal Phase :60 Video

Reveal Phase Logo Evolution

Reveal Phase Website

Reveal Phase Physical bottle Design

Back to work